Toyfare talks with Hasbro and 1st look to Optimus Prime toy


Thanks to 'Heer0San' for sharing this to our forum, it seems that July 4th is not just a big holiday in the USA, but also a day were aliens will invade the Earth, hmm very familiar with that, remember the movie Independence day, were aliens attacked the Earth but still humans defend theirselves against the hostility of the aliens, but this year's July 4th is a different case, Humans can no longer defend themselves against aliens attackers, we are glad that there are some good guys in them who will protect and save us.

aww geez ...thats so sweet.

If you still dont know, July 4th is the big invasion of robots - TransFormers.
oh yeah

also, June 2 will be another invasion of robot toys in toy stores and I know some of you are saving lots of moolah for these toys.

We haven't seen Optimus Prime with a trailer, in toy mode, leak pic mode, design mode.
my prediction for this movie, Prime's trailer maybe a form of a another Transformer.
hehheh...big bet eh? ok as the guy from Hasbro said, Lets wait for July 4 and see the movie.

‘ToyFare’ talks Transformers with Hasbro and gives you the first look at the movie Optimus Prime toy!

By Zach Oat

Posted February 9, 2007 10:30 AM

July 4, 2007. A day that will always be remembered. Not as the 231st anniversary of the day the U.S. gained its independence, though—it will be remembered because that’s the day the robots came.

The live-action Transformers movie is highly anticipated by fans of the 1980s cartoon, fans of Michael Bay and Steven Spielberg’s films, conspiracy theorists and auto mechanics everywhere, but the hardest of the hardcore are the Transformers toy collectors. Not only does this film represent the culmination of a lifetime of fandom (and a significant monetary investment), it represents the opportunity to get even more awesome Transformers collectibles—in this case, some of the most detailed and unique Transformers ever.

Dying to know what’s coming out from Hasbro for the film, we talked to Director of Marketing Greg Lombardo to find out what went in to creating the movie toy line…and what came out.
ToyFare: What was the process like in designing the Transformers movie toys? Did you work closely with the movie studio?

Greg Lombardo: Hasbro, Paramount and Michael Bay all had the same goal: create a true Transformers movie. What would it really look like if actual cars really turned into giant robots? They wouldn’t be blocky like Generation 1 Transformers…they would be more alien. Our design team, led by Aaron Archer, worked in Los Angeles for two months late in 2005 and early 2006 in an effort to match the movie concept with the rich heritage of the brand. The guys in the studio’s art department are some of the top guys in the business, so yes, there was a very collaborative exchange throughout the entire design process.


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